Boost Your Biz: How Google Business Profile Optimisation Improves Business Visibility (and How to Nail It)

If your small business isn’t showing up on Google, does it even exist? Kidding… kind of. These days, your Google Business Profile is like your digital shopfront and plays a huge role in your overall business visibility. It’s the first thing people see when they search for what you do, and if it’s not looking sharp, your business visibility could take a serious hit.

Why Optimise?

A well-optimised profile boosts your business visibility, makes a great first impression, and helps turn curious searchers into loyal customers. Think of it as your silent salesperson working 24/7.

Quick Wins to Get You Started:

• Claim and verify your profile (this is non-negotiable)

• Add up-to-date contact info, hours, and services

• Upload fresh photos, bonus points for team shots or behind-the-scenes

• Collect and respond to reviews (yep, even the tricky ones)

• Post updates regularly, it’s like a mini social feed for your biz

Need Help?

Google profile tweaks can feel fiddly but they’re a smart move for long-term business visibility. And if you’d rather not DIY it, that’s what we’re here for. At Just Ask Tash, we help tradies, coaches, and small biz legends shine online without the stress.